News

Ultimate Retargeting

Thanks to a new 100% performance-based economic model, Nextperformance has given rise to a new generation dynamic retargeting campaigns and ushers advertisers into a new era, that of Big Data Retargeting.

Paris, 22 March 2013 – Strengthened by over four years of experience in Dynamic Retargeting and number 2 in the market, with more than 35% of the estimated market share in France, Nextperformance is a major market force dedicated to gathering data on users leaving an e-commerce website without making a purchase, a group which represents 97% of visitors.
From this perspective, Nextperformance’s Technical and Scientific team has worked for over two years on its new platform: Ultimate Retargeting.

“This platform has mobilised more than three million euros in development and technological infrastructure, representing an unprecedented breakthrough in the field. It combines Big Data, Transparency and a performance-based Economic Model with our already known innovations—video  retargeting and ad verification. Our confidence in our platform is such that we guarantee our clients a CPO/CPA or a Cost of Sales (COS) in our contracts,” says CEO Vincent Karachira.

4 major innovations lie at the heart of this platform:
- A new economic model entirely oriented towards pure performance (CPA/CPO, COS)

- Big data management dedicated to reporting which provides advertisers with a direct reading on user behaviour, for all campaigns publicised by Nextperformance (publisher performance, click-through rate in terms of capping, user recency, etc).

- Multi-device support (PC, tablets, smartphones) to assist the expansion of the market to mobile devices and tablets.

- The integration of data coming from the clients’ IT systems (user rating, product recommendations, etc.) in order to improve campaign performance and results.

The platform, which has created an unprecedented technological breakthrough, particularly by integrating multi-device support (banners, video retargeting, pre-rolls, tablets, mobile devices) into our Big Data database, has unparalleled power.
Finally, there are thousands of servers deployed throughout the world that support the Ultimate Retargeting platform.

Alexis Deudon, Business Intelligence Manager

Alexis is in charge of advanced algorithm design for the Nextperformance platform (Big Data Reporting, Real-Time Analytics and Real-Time Optimisation)

Paris, 25 March 2013 – Nextperformance, a pioneer in Data Retargeting with its innovative “Ultimate Retargeting” technology, has just appointed Alexis Deudon as its Business Intelligence Manager.
A graduate of the French École Polytechnique and the ENSAE Graduate School of Economics, Statistics and Finance, Alexis began his career with Exane Derivatives as an exotic equity derivatives trader. Later, he worked as the Data Mining Manager at Mediastay, where he was notably in charge of business intelligence marketing, reporting and the personalisation of users’ playing experience.
Alexis then joined the Nextperformance team as its Business Intelligence Manager.
Alexis is assisting in the deployment of the new “ULTIMATE RETARGETING” platform launched by Nextperformance in April.

Sébastien Berrier, Scientific Director

Sébastien is in charge of creating and optimising the Nextperformance algorithms as well as building Nextperformance’s product roadmap.

Paris, 25 March 2013 – Nextperformance, a pioneer in Data Retargeting with its innovative “Ultimate Retargeting” technology, has just appointed Sébastien Berrier as its Scientific Director.
A graduate of the French École Polytechnique and the London School of Economics, Sébastien Berrier began his career at BNP Arbitrage. He then joined the In Fine Group, where he was in charge of algorithmic R&D trading. Here he created an automated trading platform and was responsible for the creation, implementation and optimisation of high-frequency statistical arbitrage strategies.
At the beginning of 2013, Sébastien Berrier joined the Nextperformance team as its Scientific Director.

Nextperformance Club Users in Paris on April 23

We launch our Nextperformance Club Users on April 23 at Westin Hotel Paris, at 9 am.

Sponsor of IAB Party in Paris on April 11

Nextperformance will be sponsor of IAB Party at Show Case Paris,
taking place on April 11, 2013 at 8 pm.

The Appnexus Summit in San Francisco, on April 10

The Appnexus Summit is the event to attend to hear the latest on the promise of digital advertising technology and to network with over 450 leaders and influencers in this space. Nextperformance will be at the Appnexus Summit in San Francisco, on April 10, 2013 at the Four Seasons Hotel.

Big Data trade fair in Paris on 3 April

Nextperformance will be at the Big Data trade fair in Paris, on April 3 and 4, 2013 – Stand i1.
Find us at the product workshops taking place on 3 April at 4.30 pm.

ATS Paris

ATS Paris is the premier, data-driven event for the French online advertising industry.

Last year, ATS Paris focussed discussion and debate on the future of automated media buying. ATS Paris 2012 will be taking the event to another level.

eTail Brazil

A série eTail leva informações para profissionais de eCommerce há mais de 10 anos. Com eventos nos Estados Unidos, Reino Unido, China, Canadá e América Latina, a série reúne mais de 5000 profissionais ao redor do mundo para compartilhar experiências e conhecer as principais tendências e inovações tecnológicas para aprimorar suas operações de varejo eletrônico.

Dmexco trade fair

NextPerformance will be at the Dmexco trade fair in Cologne, on 21 and 22 September 2012 – Hall 7, Stand B048a

eCommerce trade fair

NextPerformance will be at the eCommerce trade fair, in September 2012. Find us at the conferences taking place on 14 September at 10.30 a.m. and on 15 September 2011 at 4.45 p.m.

DMexco – Transparency debate

Moderation: Ciaran O´Kane
Guests: Joelle Frijters (Do-Founder & CEO Improve Digital), Arndt Groth (CEO PubliGroupe), Vincent Karachira (CEO Next Performance), Damian Lawlor (Director Media Buying Solutions Google), Matthias Pantke (Managing Director and CEO Adscale)