Thanks to a new 100% performance-based economic model, Nextperformance has given rise to a new generation dynamic retargeting campaigns and ushers advertisers into a new era, that of Big Data Retargeting.
Paris, 22 March 2013 – Strengthened by over four years of experience in Dynamic Retargeting and number 2 in the market, with more than 35% of the estimated market share in France, Nextperformance is a major market force dedicated to gathering data on users leaving an e-commerce website without making a purchase, a group which represents 97% of visitors.
From this perspective, Nextperformance’s Technical and Scientific team has worked for over two years on its new platform: Ultimate Retargeting.
“This platform has mobilised more than three million euros in development and technological infrastructure, representing an unprecedented breakthrough in the field. It combines Big Data, Transparency and a performance-based Economic Model with our already known innovations—video retargeting and ad verification. Our confidence in our platform is such that we guarantee our clients a CPO/CPA or a Cost of Sales (COS) in our contracts,” says CEO Vincent Karachira.
4 major innovations lie at the heart of this platform:
- A new economic model entirely oriented towards pure performance (CPA/CPO, COS)
- Big data management dedicated to reporting which provides advertisers with a direct reading on user behaviour, for all campaigns publicised by Nextperformance (publisher performance, click-through rate in terms of capping, user recency, etc).
- Multi-device support (PC, tablets, smartphones) to assist the expansion of the market to mobile devices and tablets.
- The integration of data coming from the clients’ IT systems (user rating, product recommendations, etc.) in order to improve campaign performance and results.
The platform, which has created an unprecedented technological breakthrough, particularly by integrating multi-device support (banners, video retargeting, pre-rolls, tablets, mobile devices) into our Big Data database, has unparalleled power.
Finally, there are thousands of servers deployed throughout the world that support the Ultimate Retargeting platform.